July 22, 2025 Fenix Outdoor’s Brand Sales Improve in Q2
Revenue from the wholesale branded segment, home to Fjallraven, Royal Robbins, and other brands, was up 16% to €40.5 million ($47.4 mm) for the second quarter, attributed to the addition of Fjallraven’s wholesale operations in North American along with the March acquisition of Devold, a Norwegian outdoor wool apparel manufacturer. Back-to-School Shoppers Seek Value, Occasions, Survey Finds
Value being top-of-mind for consumers is becoming a familiar refrain for Back-to-School 2025, as an ICSC survey found 90% of respondents say promotions will influence their purchases throughout the season. TaylorMade Investors Square Off over Sale Process
South Korean investment company F&F Co., Ltd. has retained Goldman Sachs as its financial advisor for a planned Right of First Refusal bid for the Carlsbad, CA-based golf company. Vuori Expands Global Footprint
The PE-backed athleisure apparel brand is accelerating its international distribution with new brick-and-mortar stores in China and South Korea, and rolling out its digital platform across Europe and Japan. Echelon Fitness Acquires Fortë
The connected fitness company will integrate Fortë’s B2B fitness streaming platform, which targets gyms, boutique studios, influencers, and sports teams, into its portfolio, rebranding it as Elevate by Echelon. Christensen Arms Names New President
The precision firearms and carbon fiber barrel maker appointed 20-year shooting sports industry veteran Matt Fleming as president. Academy Vows to Hold Prices on Youth Apparel and Footwear
Academy Sports said it would maintain last year’s prices on youth apparel and footwear products for the Back-to-School season, in addition to ramping up promotions during tax-free shopping events. Etcetera: Arc’teryx, JAX Outdoor Gear, Swing Control, Spartan
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