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Sporting Goods Industry News for September 05, 2025
Backcountry has inked an agreement to acquire OR-based cycling e-tailer Velotech, which operates BikesTiresDirect, Western Bikeworks, and TriSports, for undisclosed terms. The maker of Amazfit and Zepp smart wearables has acquired the core assets and IP of Wild AI, a wellness platform focused on optimizing women’s performance through hormone-informed coaching. |
