Frequency of
Publication: | Weekly. Ad closing is at 5PM each Wednesday except Christmas week and July 4th week. Issues are sent out Friday afternoon. |
| Circulation: | Approximately 1,400 paid, with pass-along readership estimated at 8,000+. 75% are top level executives (including presidents, sales managers, and marketing managers) at sporting goods manufacturing firms. 10% are officers at major retailers and independent sales rep firms. 15% are financial analysts and consultants to the sporting goods industry. Approximately 12% of subscribers are outside the U.S. |
| Rates: | All prices are net. Base rate: $100.00 per column inch, per insertion. A column inch is one inch high by three inches wide. Frequency discounts are as follows:
 2-3 insertions - $90.00 per column inch
4-6 insertions - $80.00 per column inch
7-12 insertions - $70.00 per column inch
13-25 insertions - $60.00 per column inch
25+ insertions - $50.00 per column inch |
| | To qualify for a frequency discount, insertions must be the same ad in consecutive issues. |
| | Special info for full-page ads:
A full page ad costs $1,500 per insertion. The ad can have a maximum overall size of 7.5" x 10". An insert costs $1,800 per insertion. |
| Extras: | Set-up and typesetting is included in the base rate. Inserting corporate logo is an additional $20.00 per insertion. A blind box is an additional $20.00 per insertion. |
| Payment: | Payment in full must accompany order. We accept checks drawn on U.S. banks, Amex, M/C, and Visa. |
How to Submit
Your Ad: | If you want us to compose the ad for you, E-mail your ad text to: sginews@sginews.com along with any logos or other graphics you want included. Alternatively, you can send us the entire ad as a pdf or image file. |
