Value being top-of-mind for consumers is becoming a familiar refrain for Back-to-School 2025, as an ICSC survey found 90% of respondents say promotions will influence their purchases throughout the season. The commercial real estate and retail trade group found that 46% of shoppers plan their spending around specific promotions, citing Target Circle Week, Amazon Prime Day, Walmart Deals, and Labor Day sales.

Fully 79% of respondents expect to increase their spending over ‘24, led by higher prices at 37% and “stocking up on supplies for the year” at 34%. ICSC data dovetails ... Log in to view full article.