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March 06, 2024


Foot Locker’s Lace Up Plan Delayed after Difficult 2023

Big Foot’s profitability target of an 8.5% to 9% EBIT margin set last spring has now been pushed back for two additional years to 2028, following a worse-than-expected performance last year that undermined CEO Mary Dillon’s turnaround plan.

Deckers Reintroduces Ahnu as “Super Sneaker”

DECK is resurrecting Ahnu, the brand that was ultimately shuttered in 2018 after struggling to break out of its niche audience, targeting a higher end consumer at a mid-$200s price point.

Puma Shifts to Google Cloud

The Big Cat inked an agreement with Google that will see it deploy the search engine’s Cloud’s data, analytics, and AI solutions aimed at improving efficiency and personalization of its online retail experience.

Amer Sports Expands Manufacturing Footprint

Amer is ramping up its production capacity in Europe to meet growing demand with a new Nordic ski factory in Bulgaria, while preparations have begun for an Alpine binding factory in Romania, aimed at reducing its dependence on third-party manufacturers.

Etcetera: Castore, Roka, Ellesse

 
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