Deckers Reintroduces Ahnu as “Super Sneaker”
DECK is resurrecting Ahnu, the brand that was ultimately shuttered in 2018 after struggling to break out of its niche audience, targeting a higher end consumer at a mid-$200s price point. Deckers CEO, Dave Powers, teased the new line on its FQ3 earnings call and described it as a super sneaker brand across various categories that combine the best of Hoka and Ugg. While ... Log in to view full article.
