July 25, 2025 Update: Puma Slashes Guidance after Weak Q2, Expects FY Loss
Citing flagging brand momentum, elevated inventory, shifts in channel mix and quality, and, of course, tariffs, The Big Cat now expects full-year revenue to decline in the low double digits rather than increase in the low to mid-single digits on a constant currency basis. Backcountry Acquires Level Nine Sports
Backcountry has inked an agreement to acquire UT-based Level Nine Sports for undisclosed terms. Rouvy Acquires Bkool to Expand Indoor Cycling Business
Czech-based indoor cycling platform Rouvy has announced the acquisition of competitor Bkool, an indoor cycling app that specializes in virtual cycling routes, using a proprietary technology that converts GPX files into 3D routes. Kizik Sues Skechers over Hands Free Footwear
Kizik’s parent company, Handsfree Labs, filed suit in TX district court, accusing Skechers of infringing on six patents related to Rapid-entry Footwear technology. Columbia Sportswear Sues Columbia University
COLM filed suit in OR district court, accusing the Ivy League school of infringing on its Columbia mark with various types of apparel. Etcetera: Deckers, KMD Brands, Arena, Scheels, Sierra
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