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Article Date: July 2025
Word Count: 617

Update: Puma Slashes Guidance after Weak Q2, Expects FY Loss


Citing flagging brand momentum, elevated inventory, shifts in channel mix and quality, and, of course, tariffs, The Big Cat now expects full-year revenue to decline in the low double digits rather than increase in the low to mid-single digits on a constant currency basis. The strengthening Euro will account for about 5% of the shortfall. An expected €80 million gross profit hit from tariffs, net of mitigation efforts, will contribute to an EBIT loss for the year. Earlier guidance forecast positive EBIT of €445 to €525 million. Currency headwinds, weaker demand, ... Log in to view full article.

 


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