The Eager Beavertons’ first quarter under its new CEO was pretty bad, with most performance metrics down, but still better than feared as Hill pledged to do whatever it takes to make the Swoosh’s focus on sport its main priority.

Ethnic and gender diversity is rising across some parts of the snowsports world, according to Snowsports Industries America's latest Participation Deep Dive, which presents new data alongside a keener eye on demographic information from October's 2023-24 Participation Study.

DECK won a default judgment in LA federal court against an unnamed Brazil-based entity for cybersquatting and infringement on its Ahnu trademark.

Smith is bolstering its snow product and marketing team with the addition of Grady Skelton as global snow marketing manager and Kevin Wonnacott as snow category manager.