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Article Date: June 2023
Word Count: 213

Puma Reorganizes Global Marketing


The Big Cat is relocating its global marketing team, effective Jul. 1, from the U.S. to its Herzogenaurach HQ in Germany and reorganizing it as it aims to drive brand elevation and facilitate a faster decision-making process. Puma appointed 13-year company vet Richard Teyssier to global brand and marketing director from his current role as regional GM of Europe, reporting directly to CEO Arne Freundt. He’ll continue to lead the European region until a successor is found. Meanwhile, global chief brand officer Adam Petrick has decided not to transition to ... Log in to view full article.

 


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