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Article Date: October 2023
Word Count: 196

NRF Forecasts 5% Increase in Holiday Spend

The National Retail Federation is guiding for sales growth this Holiday season, with consumers spending an average of $875 this year versus $833 prior, though many are looking to tighten their budgets. Of the $875, approximately $620 will be spent on gifts. Similar to previous years, 43% of holiday shoppers say they will begin their shopping before Nov., though 62% expect they won’t finish until Dec. The most popular channel remains e-commerce, with 58% of respondents planning to shop online, followed by department stores (49%), and grocery stores and ... Log in to view full article.


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