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Article Date: May 2024
Word Count: 240

Hanesbrands Weighing Options for Champion as Sales Keep Falling

Senior Hanesbrands’ executives remain mum on whether the company will retain or eventually divest the Champion business, but they confirm the brand will likely reach its low-water sales point in Q2. The completion of an inventory clean-up and a return of the brand’s largely seasonal collegiate business should brighten Champion’s outlook come Fall.


In the meantime, Hanesbrands is working to improve the brand’s fortunes and position it for long-term growth. These efforts include everything from new strategic collaborations and new product offerings to licensing out the Champion kids’ business and investing more ... Log in to view full article.


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