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Article Date: August 2023
Word Count: 490

Hanesbrands Pulled Down by Champion Again


Worldwide Champion sales continued to slide in Q2, falling 16% entirely due to a 25% drop in the U.S. that was attributed to an over-inventoried market combined with HBI’s efforts at channel discipline and better product segmentation. Only the collegiate channel, serving younger customers through on-campus retail, performed well here. International Champion declined just 1%, as sales gains in Asia and a stable performance in Europe were offset by a tumbling top line in the Americas and Australia. HBI credited the Asian success to the channel and product segmentation strategy that ... Log in to view full article.

 


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