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Article Date: November 2023
Word Count: 370

Cyber Monday Online Sales Beat Expectations


Cyber Monday online sales tallied $12.4 billion according to preliminary numbers from Adobe Analytics, topping last year’s record $11.3 billion by 10% and bringing Nov. 1-Nov. 27 total online spending to $105.2 billion. The day’s results mean a total 8% gain for Cyber Week at $38 billion, coming in ahead of Adobe’s +5% guide. Price-conscious consumer trends playing out included a record $940 million in Buy Now Pay Later services, up 43% year-over-year compared to Adobe’s expected 19% increase. As discounts led shopper motivations in various surveys, Adobe saw a peak ... Log in to view full article.

 


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