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Article Date: March 2024
Word Count: 162

Athleta Comps Down 10% in Final Quarter

Gap Inc.’s women’s athletic brand finished the year with $419 million in Q4 revenue, down 4% from $436 million, but same store sales declined 10%, lapping the prior quarter’s clearance sales. Sales did improve sequentially from the third quarter, GPS said, and new holiday product like cold weather training and Shine tights and tops sold well, helped by updated marketing and improved in-store presentation. U.S. sales dipped 4% to $407 million, while ... Log in to view full article.


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