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Article Date: March 2024
Word Count: 262

American Outdoor Brands Posts Loss in Holiday Quarter


The red ink continued to flow at AOUT, inching up 2% to a loss of $2,910,000 in the fiscal third quarter ended Jan. 31 against a loss of $2,863,000 prior, despite 5% higher revenues of $53,425,000 up from $50,894,000. Sales in the traditional, brick-and-mortar channel grew 8% to $28.5 million, while sales to e-tailers and DTC e-commerce improved 2% to $24.9 million. Both shooting sports and outdoor lifestyle categories contributed to the sales gains, increasing 8% to $24.3 million and 3% to $29.1 million, respectively. New products accounted for 22% of ... Log in to view full article.

 


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