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Article Date: April 2024
Word Count: 410

Academy Sports Sees 2024 Tailwinds from CRM, Election

Academy filled in some color on its unusually wide comp guidance for FY ’24 at the J.P. Morgan Retail Round Up, pointing to the 53rd week last year, inflationary pressures, the presidential election and compressed Holiday for the -4% to +1% range. Some tailwinds could buoy results to the high end, namely deploying its new data platform and moving the company from heavy print and broadcast exposure for promotions to digital and CRM-based targeted promos. ASO hired a chief customer officer to oversee the transition, which will include focusing promos on ... Log in to view full article.


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