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Article Date: March 2025
Word Count: 354

Xtep Gains Driven by Merrell and Saucony


Net income attributable to shareholders increased 20% to RMB 1,238,402,000 ($172 mm) last year from RMB 1,030,009,000 on 7% higher sales of RMB 13,577,222,000 ($1,885.7 mm) at the Chinese sportswear brand, up from RMB 12,742,875,000. The core Xtep brand’s sales increased 3% last year to RMB 12,326.9 million, targeted at a mass-market customer that has made it the top running-focused brand in China. Between Xtep and Saucony, the company’s shoes also had the top share among sub-three-hour runners in the PRC’s major marathons.

 

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