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Article Date: February 2023
Word Count: 188

Wolverine Sells Keds Brand to Designer Brands


WWW has shed the Keds brand to DSW’s parent and will also grant an exclusive license to DBI for Hush Puppies footwear in the U.S. and Canada, netting Wolverine over $90 million in cash. Proceeds from the transactions will be used to pay down debt and strengthen WWW’s capital structure. In Dec., Wolverine outlined a broadly focused turnaround plan that involved divesting or converting its Keds footwear and Wolverine Leathers businesses to allow it to focus on its fast-growing Merrell, Saucony and Wolverine brands, as ... Log in to view full article.

 


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