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Article Date: June 2021
Word Count: 204

Wolverine Elevates Brendan Hoffman to CEO


Wolverine Worldwide’s succession plan will see Hoffman, currently president and a member of the company’s board, become CEO at the end of the year. He will succeed 28-year Wolverine veteran Blake Krueger, who has been CEO since 2007 and chairman of the board since 2009. Krueger will transition to the newly created role of executive chairman. Hoffman joined WWW as president last fall from his previous post as CEO of fashion brand Vince, where he developed its e-commerce and digital platforms. His first task after joining WWW was to put a digital strategy in place to take the company to ... Log in to view full article.

 


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