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Article Date: October 2024
Word Count: 587

VF Corp. Targets 10% Margin Through “The VF Way”


Laying out medium-term goals at its 2024 investor day, CEO Bracken Darrell averred the Reinvent transformation program was well underway and already achieving milestones set out 15 months ago after he took VFC’s reins. While revenues are still in decline across the brand portfolio, VF is laying the financial foundation for future growth. By FY2028, the company is aiming for a 10% adjusted operating margin coming from a 55% gross margin and keeping SG&A to 45% of revenues or lower, which means about $500 to $600 million of operating income expansion ... Log in to view full article.

 


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