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Article Date: May 2024
Word Count: 870

VF Corp. Expects Improvement after Annus Horribilis


Finishing his first fiscal year as VF CEO, Bracken Darrell said the company’s turnaround is proceeding pretty much as he expected it would, working through the reset of Vans, the U.S. business and cost cutting in preparation for a return to growth. Together with ongoing efforts to elevate product and messaging across brands, that will build a foundation for acceleration in future quarters. Darrell has built out his management team over the past few months, with a new Vans president soon to be named. And today, VF announced that former Spotify CFO, Paul Vogel will succeed the departing Matt Puckett ... Log in to view full article.

 


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