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Article Date: July 2024
Word Count: 320

VF Corp. Divests Supreme to EssilorLuxottica


The North Face and Vans parent has found a buyer for the direct-to-consumer streetwear brand it acquired during the pandemic, raising a much-needed $1.5 billion in cash which will go towards paying down its $4.7 billion debt load. EssilorLuxottica is the parent of Ray-Ban, Oakley and several other eyewear brands and retailers, making Supreme its first entirely non-eyewear investment. Supreme sunglasses and frames are certainly in EL’s future plans, however. The deal is expected to close before the end of the year, subject to regulatory approvals, and includes Supreme’s e-commerce business ... Log in to view full article.

 


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