Varsity Brands and two of its affiliated entities have agreed to pay $43.5 million to settle a class action suit over their dominance of cheerleading apparel and events. The suit was filed in 2020, accusing the company and the U.S. All Star Federation of collaborating together to monopolize the cheer competition and apparel market. The case was eventually merged with a similar suit from other direct purchasers alleging violation of Sherman Act antitrust laws, and the court ultimately ruled there was a plausible claim that the company achieved monopoly power in ... Log in to view full article.