Under Armour Sells MapMyFitness to Outside Interactive
Under Dog will divest its MapMyFitness digital platform, which includes MapMyRun and MapMyRide, to Outside Interactive for undisclosed terms. The digital businesses account for most of UA’s “Corporate Other” segment that posted revenue last year of just $12.3 million. Under Armour paid $150 million for the platform in 2013, launching the company ... Log in to view full article.
