Approximately $50 million more in adjusted operating income than was projected in Aug. and a 200-basis point increase in gross margin are two clear signals that Under Dog’s turnaround under CEO Kevin Plank is beginning to gain traction. Wall Street responded to the improvements and word that the brand is moving back toward its one-time premium brand positioning with more product innovation by sending shares up nearly 33% in mid-morning trading. The company intends to invest approximately half of the Q2 adjusted operating income gain into incremental marketing in H2.

With the ... Log in to view full article.