Under Armour and WNBA Part Ways
Under Dog has let its brand partnership deal with the WNBA lapse this year, thereby requiring players to cover the brand’s logos on footwear to comply with the league’s licensing agreement with Nike. The league’s collective bargaining deal secures Nike’s exclusivity until 2037, allowing players to wear non-Nike footwear only from brands that hold Authorized Footwear Supplier status ... Log in to view full article.
