Premium positioning and a product launch-heavy H1 are helping to offset choppy macroeconomic waters, particularly in the North American market, the company shared in a pre-Q3 earnings presentation. The dedicated North American regional sales and marketing team, announced earlier this year, is now in place, while the Colorado satellite office was shuttered. However, the region-specific car seat development plan has been scrapped in favor of pursuing attractive growth pockets, namely bike carrier products along with a truck bed rack, the Escape, which is set to launch here in Q4.

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