Black Friday through Cyber Monday will outpace overall Holiday sales as the five-day period hits 5% growth to $75 billion, according to the latest projections from Bain & Company, as it outpaces the firm’s 3.0% Holiday growth guidance. Bain expects the five days to penetrate at 8% of total seasonal sales, its highest share since ‘19. Using credit card data and analytics from Pyxis, Bain’s figures place the ‘24 growth forecast below the 10-year average of 5.2% for Holiday. It expects in-store sales to comp up 0.5%, the lowest since 2009’s ... Log in to view full article.