Thanksgiving Weekend Retail Sales Dominated by E-commerce
Early analyst findings for the Thanksgiving Day through Small Business Saturday period show mostly green arrows across KPIs and a growing share of mobile shopping, though some static emerged around in-store traffic as shoppers spread their visits through the weekend at the expense of Black Friday dominance. Adobe Analytics tracked e-commerce gains across each of the key shopping days since Nov. 1, with Black Friday up 10% to $10.8 billion and Thanksgiving Day up 9% to $6.1 billion, while Thanksgiving Eve went +5% to $4.1 billion, and Veteran's Day grew 6% ... Log in to view full article.