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Article Date: December 2024
Word Count: 512

Thanksgiving Weekend Retail Sales Dominated by E-commerce


Early analyst findings for the Thanksgiving Day through Small Business Saturday period show mostly green arrows across KPIs and a growing share of mobile shopping, though some static emerged around in-store traffic as shoppers spread their visits through the weekend at the expense of Black Friday dominance. Adobe Analytics tracked e-commerce gains across each of the key shopping days since Nov. 1, with Black Friday up 10% to $10.8 billion and Thanksgiving Day up 9% to $6.1 billion, while Thanksgiving Eve went +5% to $4.1 billion, and Veteran's Day grew 6% ... Log in to view full article.

 


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