Black Friday will continue to have an outsized influence on Holiday shopping, according to Bain & Company, which forecasts the day will lead the season in a year when Black Friday to Cyber Monday will grow 8.8% while total Holiday spending grows 4.5%. The five-day period should exceed $85 billion on the top line, accounting for 8.5% of seasonal spend. Bain’s model puts Holiday ‘26 as the first 13-figure season, forecasting $1,106 billion in total sales.

The firm said major promotional days are becoming a "referendum on value," with over 50% of ... Log in to view full article.