Nike’s dwindling athletic footwear mind share among teens decelerated, though it still lost a bit to Adidas, New Balance, and On, according to the Fall 2025 Taking Stock with Teens survey from Piper Sandler and DECA. Teens’ self-reported annual spending tumbled 7% to $2,213 from $2,388 in the Spring ‘25 survey. Teen unemployment is likely taking a toll, with just 33% currently employed in a part-time job, down from 37% in the spring. However, average household income jumped 5% from the spring report to $69,527.

In the footwear segment, Nike remained at ... Log in to view full article.