Nike maintained its dominance in the Spring ‘24 edition of Piper Sandler’s Taking Stock with Teens survey, though this season’s report marked the first in several years where the Swoosh lost ground as Hoka, On Running, and New Balance continue to pick up teens’ mindshare in athletic footwear. Overall, teen self-reported spending was down 6% year-over-year to $2,263, up 1% sequentially, implying total spend of $63 billion for the year.

Nike sat atop the athletic footwear leader board for all teens at 59%, ticking down 200 b.p. from the past two surveys, followed by 7% each for Adidas and Converse, with ... Log in to view full article.