Survey: Thanksgiving Weekend Shopping to Break Records
Thanksgiving Day through Cyber Monday is expected to see 183.4 million shoppers this year, up from 182.0 million last year and the highest total ever, according to the NRF and Prosper Insights & Analytics survey of shopping intentions. Nearly three-quarters (72%) plan to shop on Black Friday, with about two-thirds (65%) expected to shop in stores that day. Cyber Monday, the second most popular day, garnered 72.3 million or 39% of shoppers. As usual, the number one reason is for deals that ... Log in to view full article.