Preview - Please log in to view full article.

Article Date: February 2025
Word Count: 174

Super Bowl LIX Sees Three Industry Brands Take Center Stage


Skechers, Nike, and On Running ramped up their marketing with ads that aired on the biggest advertising stage in the world, the Super Bowl. Skechers and homemaking expert Martha Stewart teamed up as she showcased her breakdance moves while sliding into Glide-Step Slip-Ins. Meanwhile, in their first Super Bowl ad in nearly three decades, The Eager Beavertons unveiled a new brand anthem, “So Win.”, in a sixty-second spot featuring female athletes such as Caitlin Clark, A’ja Wilson, and ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.