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Article Date: November 2023
Word Count: 297

Sturm, Ruger Struggles in Promotional Market


Competing in a “challenging, promotion-rich” firearms marketplace, RGR’s net income fell by 60% to $7,431,000 in Q3 from $18,389,000, on 13% lower revenues of $120,893,000 compared to $139,390,000 in a seasonally slow quarter. RGR stayed above the scrum, however, choosing to cut production on some product lines to match demand, rather than chase sales with deep promotions. Its own net inventories increased 22% to $79.3 million, but channel inventory was essentially flat at distributors. Year-to-date, sell-though from distributors to retailers decreased 8%, ... Log in to view full article.

 


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