Sporting Goods Shoppers Prefer Multi-brand Retail
The National Sporting Goods Association’s most recent Shopper Playbook Study found that 79% of sports equipment shoppers and nearly 70% of footwear and apparel shoppers favor multi-brand stores. The number one reason given is the broader variety of brands and products at those retailers, and more than half of respondents cited the convenience of ... Log in to view full article.
