Total sports equipment, apparel, licensed merchandise and footwear sales hit $121,660 million in 2023, up 4.2% over the prior year and 27% over 2019, according to Sports & Fitness Industry Association’s 2024 Manufacturers’ Sales by Category Report. Total growth ticked up over 4% for the first time since 2011, as ’23 matched that year’s gain. Sports equipment sales totaled $25,140 million, up 2% over ’23 and 25% over ’19. Some pandemic winners continued their streak, team sports marched on with its return to form, and snow sports also posted gains. Pickleball’s ... Log in to view full article.