Phase 1 of the company’s turnaround plan is underway with a record slate of new product introductions set for 2025, first-year CEO Chris Metz shared at the Southwest IDEAS Conference, following extensive consumer research this year. The new leadership team kicked off its strategic planning with a survey of more than 10,000 consumers, finding the core demographics for each brand and gleaning that half of the base prefers shopping at retail, lending credence to the company’s move from DTC-exclusive to the current 70% DTC/30% wholesale split. The insights also found demand ... Log in to view full article.