The 2025-26 winter season chalked up another post-pandemic year for snowsports growth with a 3% gain to 31.96 million participants over 30.97 million, according to the 2025-26 Participation Study from Snowsports Industries America, with a 10.3% participation rate for Americans ages 6 and older, up 30 b.p. over the prior year. The 2025-26 season marked the highest participant total in six seasons, continuing the upward trend since the lockdown boom. Sledding, snowshoeing, and Nordic skiing were called out as growth drivers across that period.

Snowboarding was the highlight for the 2025-26 season, ... Log in to view full article.