Industry brands showed strong crossover appeal with fashion consumers in YouGov's Top Threads: U.S. Fashion Retail Rankings 2026 survey as Nike topped next-purchase-considerations, followed closely by Skechers at no. 2, which also secured the top spot with the female cohort. The firm surveyed 32,600 U.S. adults on consideration, quality, and value metrics between Feb. 1, 2025, and Jan. 31, 2026.

Nike emerged no. 1 on overall next purchase in clothing, shoes, and accessories or luggage, netting 36.3% of respondents. Skechers trailed closely at 35.5%. Breaking out by demographics, Nike led males at ... Log in to view full article.