This year’s marketing ramp up amid macro consumer pressures converged for the recent recovery in domestic wholesale performance, based on CFO John Vandemore’s comments at the Goldman Sachs Global Retailing Conference. The company has boosted its newness campaigns into Q3 and saw rising penetration of its comfort technology offerings in the top line. As value trade-downs have been noted among other players in the footwear space, SKX has seen greater trade-ups within its portfolio. Consumers are gravitating towards comfort models, with Vandemore opining purchasers see more value per dollar there.

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