Skechers Sees a More Normal 2024 after Record 2023
After a year where sales topped $8 billion, the world’s third-largest footwear brand sees most of its potential expansion coming from international and direct-to-consumer, calling those channels the engine of its future growth at the Raymond James conference. Sales outside the U.S. accounted for about 60% of revenues last year, and international provides the most white space for new store openings. A strategy of Skechers-bannered stores and local DTC e-commerce allows the brand to optimize its presentation to new markets. China, in particular, is full speed ahead now that Zero-Covid is ... Log in to view full article.