Sierra Opened Three New Stores in Q2, TJX Plans on More
The TJX-owned outdoor retailer posted a “very strong” second-quarter comp increase in both stores and online, ending with 156 doors after adding three new locations. CEO Ernie Herrman lauded Sierra’s unique DNA, presenting a good, better, best assortment across outdoor categories and adjacent lines like pets and outdoor food. The banner also attracts a majority-male audience, which is very ... Log in to view full article.
