SCVL will re-banner 175 Shoe Carnival stores as Shoe Station by 2027, aiming to grow the more upscale Southeastern U.S. chain nationally, after a year where it handily outperformed the core brand. Shoe Station’s stores grew sales nearly 6% in 2024, and the retailer’s recent acquisition, upper Midwest-based Rogan’s stores, performed above expectations with over $80 million in sales. SCVL conducted a ten-store test where underperforming Shoe Carnival stores were closed, new Shoe Station stores were opened, resulting in sales and profit over 10% higher at the new banner. Between 50 ... Log in to view full article.