A new participation study from the Sports & Fitness Industry Association and Sports Marketing Surveys found that inactivity rose by about 2 million people, or 0.6 percentage points, to 22.9% of the U.S. population aged 6+. The data compares the trailing 12 months ended June 2025 with calendar year 2024, so it includes some overlap. SFIA noted that the lull in participation is commonly seen following an Olympic year, when millions of people are inspired to try a new sport or get off the couch.

Pickleball remains the fastest-growing sport in America, ... Log in to view full article.