Four finalists beat out seven others to compete for the 2024 SFIA Start-Up Challenge Main Event, which takes place at Babson College on Oct. 29. They were selected from a pool of entrepreneurs from around the world, representing all segments of the sports and fitness industry. The finalists are: FabLittleBag; LZRD Tech; MAAREE, and Volley. The seven other finalists who competed were; Alphabeats; iPlayMe2; New Stream; Pick ... Log in to view full article.