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Article Date: January 2024
Word Count: 234

Rocky Brands Sees Strong Demand for Xtratuf


Operational efficiency, Xtratuf brand heat, and inventories finally coming down should lay the foundation for a better 2024 after the inventory glut impacted ’23 results, the boot maker outlined at the ICR Conference. SG&A savings and operating leverage began to pick up in the last year as the dual DC model came fully online, with synergies between Nevada and Ohio expected to see further improvements in ’24. Inventories levels are moving towards a $175 million goal after peaking at $290 million at the height of the supply chain crisis, with recent ... Log in to view full article.

 


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