Preview - Please log in to view full article.

Article Date: April 2024
Word Count: 92

Report: Adidas Outbids Nike for Liverpool


The Three Stripes will take over kit sponsorship of the Premier League club in 2025, SportBusiness first reported, replacing the Swoosh after just five years. Nike replaced New Balance as LFC’s technical sponsor in 2021, after NB ... Log in to view full article.

 

Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.