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Article Date: January 2025
Word Count: 230

REI Taps Mary Beth Laughton as New CEO


Laughton, who is currently Nike’s head of global direct-to-consumer, will take the reins as president of the outdoor co-op on Feb. 3, then assume full CEO responsibilities after a two-month transition period. Eric Artz, REI’s president & CEO since 2019, is retiring from the company effective Mar. 31. Laughton rejoined the Eager Beavertons in 2023 after four years as president and CEO of Gap, Inc.’s Athleta banner. Before that, she held several senior roles at Sephora, following eight years at Nike in the early aughts. Laughton also served on REI’s board ... Log in to view full article.

 


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